About Me

Hello, I’m Johannes Schatt ! I am an accomplished, result-focused, competitive, and innovative marketing professional with more than 12 years of experience in some dynamic roles such as Head of Digital, Project Manager, Web Business Strategist, Research Assistant, and Web Sales Assistant. Proven success track record in successfully leading cross-functional teams, enhancing the relationship with clients, increasing the growth of business & proactively performing many tasks.

I am having broad strengths in Strategic Planning, Time Management, Customer Service, Service Improvement, Digital Transformation, Change Management, Innovation Strategy, Digital Marketing, New Technologies, Business Strategy, Sales Strategy, Online Marketing, Customer Experience, Market Analysis, Proactive Problem Solving, and Business Development. I secured my diploma in Business Administration (BWL) from the University of Bayreuth.

I streamline various marketing-related operations, i-e digital innovation, identifying and developing digital growth areas and business potentials, I work helping our brands find innovative and practical solutions that fit better with their unique identity, establishing a candidate connection. I am a proven, high-energy professional who leads companies through change and challenge. Strategic problem-solver who envisions smart solutions & executes with urgency across all levels of the organization. Hands-on leader with extensive expertise in implementing front-end systems for charge capture & scheduling who is able to keep teams focused & productive.

Known for building trusting relationships and collaborating with all levels within the organization to design & implement cutting-edge programs resulting in increased efficiencies & improving services to clients.

A passionate leader driven by a commitment to make a difference in people’s lives creating extraordinary services.

personal information

Full Name
Johannes Schatt
June 24
Düsseldorf, North Rhine-Westphalia, Germany
+49 172 40 88 450


German native
English fluent
French Basic
Spanish Basic

Professional Skills

Digital Transformation & Innovation
Business Development

Professional Expertise

Data Analysis
Digital Trends
Change Management
Business Development
Business Strategy
Online Self Services
Management Consulting


  • E-Commerce
  • Staffing
  • Utilities
  • Insurance
  • Financial Services
  • Telecommunication
  • Transaction Advisory
  • Strategy Consulting


RWE, E.ON, Bayern LB, Commerzbank,
VKB, Otto, Deutsche Telekom, Allianz,
Pfalzwerke, EnBW, enercity, ESPRIT,
P&C, Metro, DB, ITERGO, 123 Energie,
vodafone, ERGO, Roche, Neckermann,
Süwag, lekker, 123energie, EnBW, Yello,
Provinzial, Barmenia, Mittelstandsbank,
Stadtwerke Düsseldorf, Wüstenrot &
Württembergische, Thüga, Bayer
CropScience, BCD, ADAC, Conrad, DB
Systel, GASAG, Mayersche, N-ERGIE,
P&C, Portigon, regio IT, Roche,
Sparkassen Versicherung, Voltaris,
Volksbanken, Zurich, Alte Leibzige

work experience

2022 – Today

Vice President Global Digital Marketing

Zurich, Switzerland
2021 – 2022

Vice President Marketing and Communication Germany

Düsseldorf und Umgebung, Deutschland
2017 – 2021


Düsseldorf und Umgebung, Deutschland

Adecco Group

The Adecco Group is the world’s leading provider of temporary staffing, permanent placement, career transition and talent development solutions. It is a Fortune Global 500 company. The company delivers a wide range of multi-disciplinary solutions across all sectors and areas of employment.

Actively working with the various offline teams – brand, and sales in order to meet the target across the various business lines for Germany. Oversee a digital team that will work with business partners across the business to achieve results. Buidling digital products to help organisation fulfill their requirements. Automation of corporate processes to meet efficiency KPIs. Engaged in the identification of future digital trends, business models and media consumption to enable commercial advantage. Excellently use AI, data and analytics to identify and create the opportunity for digital optimization.

2020 – Present

Chairman of the Board

Düsseldorf und Umgebung, Deutschland


The Autism Foundation is dedicated to advancing solutions to the needs of individuals with autism and their families across the spectrum and lifespan.
Over the years, with our limited resources, we have worked tirelessly to provide critical advocacy and support to help people with autism and those who support them.

Our vision is a world where all people on the spectrum can reach their full potential.
We are here to change lives and change attitudes to create a society that cares for autistic people.

2005 – Present

General Manager, Freelance Senior Executive, Coach, Mentor and Speaker

Greater Kassel Area


schatt.io was a tech agency with a focus on digital marketing for which I set the strategies using all necessary tools (e.g. website, emails, social media, and blogs) & provided all necessary web services to drive online impact for businesses.

Developed solutions to meet clients’ brand objectives based on consumer insight and data. Spotted trends and, technologies that play roles in consumer’s lives. Helped cross teams, develop and evolve ideas to bring together brand goals, retailer objectives, and consumer needs. Delivered digital advertising media, data-driven online marketing, media development, search engine optimization, web analytics, conversion optimization, and web design.

Sep 2019 – Present

Product and XD Lead

Düsseldorf und Umgebung, Deutschland

Adecco Group

  • Deep tech consumer AI product focused on innovative interfaces and data protection
  • Subject matter expert in product portfolio and benefits
  • Definition strategic local roadmap, positioning and vision of product portfolio
  • Definition of user-centered design solutions while working alongside the development teams in our Build Centres (Marketing Operation Center and Tech Centers)
  • Business case development: Modelisation of the financial impact of the solutions and working with finance to create and manage the P&L. Establishment of business metrics that show customer impact, business growth and product adoption
  • Analysis of the state and federal regulations to determine any possible market impact and in the adjustment of products and benefits
  • Coordination of the product planning efforts dealing with the development and implementation of new products in the current business or those emerging
  • Evaluation existing products according to the market situation and utilization
  • Monitoring with the assistance of the Supervisor and interdivisional teams all aspects of feasibility studies to support new product and/or benefit enhancements
  • Development and preparation of marketing materials to effectively communicate requirements
Apr 2017 – Sep 2020

Independent Advisor

Kassel und Umgebung
Jul 2018 – Sep 2019

Local Success Manager global Products, Candidate and Client Journey

Düsseldorf und Umgebung, Deutschland

Adecco Group

  • end-to-end localization of Company global it products, content and programs from initial planning & budgeting to the delivery of localized assets
  • Development and maintaining key relationships with culturally and geographically diverse stakeholders
  • vendor management to ensure smooth execution of projects
  • cross-functional localization and countrification processes to maximize productivity and time-to-market of localized nurture streams
  • value-added deliverables as defined by process – localized content maps, localization briefs, nurture briefs, etc.
  • Work proactively and collaboratively to resolve critical technical issues in associated digital platforms and tools
  • Manage launch readiness process in Salesforce and Microsoft environments and work closely with partners configuration team to coordinate launch
  • Monitor, measure and communicate project progress, potential risks, delays and performance to stakeholders
  • run and analyze localization/countrification test to ensure we are optimizing our localization investment
Aug 2018 – Apr 2019

Digital Upskilling & Change Agent for MarCom Org

Düsseldorf und Umgebung, Deutschland

Adecco Group

  • Building knowledge and abilities to assess the digital strengths and priorities for the german MarCom Organisation
  • Set-Up of the Martech infrastructure and rolling out MarCom the relevant toolkit
  • Digitizing main workflows and core processes incl. the automation of the majority of output and deliverables
  • Establishing Helpdesk on Freshdesk instance with 14 help agents and surrounding process automation
  • Changing way of working towards an agile organisation
Feb 2017 – Aug 2018

Director Digital Marketing and Omnichannel

Düsseldorf und Umgebung

Adecco Group

  • Digital Marketing / Omnichannel vision, strategy and tactical initiatives for Germany
  • Develops, processes and executes digital marketing strategies/campaigns that identify and raise opportunities to maximize digital excellence with global/local brand teams
  • Transformation of Marketing, Communication and Brand Teams
  • Responsible for harmonizes platforms, insight generation and data analytics to support close loop marketing
  • Understands customer/stakeholder needs by combining internal & external sources with the aim to use insights and foresight to guide decisions affecting the customer
  • Engages internal and external partners, global agency management for digitalmarketing activities in a coordinated way in order to develop and execute activities on time, aligned to business strategies and priorities
  • Establishes criteria and guidelines for channel application based on data


2010 - Present



SMP AG Strategy Consulting

Digital strategy development for DAX companies; data-driven growth strategies,
e-business development in sales companies; business valuation in the context
of due diligence projects; customer acquisition; operating online marketing;
efficient budget allocation; customer management and service development;
channel conception and design; customer experience design; monitoring and
reporting design; data mining; explorative data analysis, sales force
management; introduction and development of corporate culture, digital

2007 - 2010


Bayreuth / Mainz


Design and implementation of digital projects; programming of CMS, CRM,
portals and shops; monitoring of social media; campaign management; creation
of digital advertising media; data-driven online marketing; system
administration; search engine optimization; search engine marketing;
conversion optimization; web analytics; web design; media development; video




University Bayreuth, Marketing Department

Quantitative and Qualitative Market Research, consumer insights, market
research design, development test design, questionnaire design, focus groups,
customer surveys, data analysis




Deutsche Bank AG / Deutsche Asset & Wealth Management

Design and development of multimedia sales strategies, development of new
cross media, interactive online marketing, project management, service
management, portal conceptualization, creation screen design, support in web
design, HTML programming, online marketing, media relations, advertising




UniCredit Group

Analysis of SMEs, business valuation, strategic advice / consulting in the field of
corporate finance, valuation of financial instruments for corporate and project




Pericon Management Consulting

Business analysis, strategy development, process and product management


2008 - 2010


Bayreuth / New Delhi (India)

University of Bayreuth and Indian Institute
of Planning and Management (IIPM)

Academic specialization: Marketing, Finance and banking service management
Final grade: 2,3; Pre-degree: 2,5 in SS 2006 (4th best)

2005 - 2008


Mainz / Marquette, MI (USA)

At Theresianum and MSHS

Germany: A-levels (high school graduation) – Mathematics, English and Geography
USA: Diploma (high school graduation)


Portfolio (in construction)


  • Traveling
  • Mountainbiking
  • Photography
  • Gadgets
  • Cooking
  • Badminton

Contact Me

Fell free to contact me in case of any question